Wednesday 17 July, 2019

CAL to launch Crop Over partnership at Festive Fridays

CAL spokesperson Machel Montano will perform at the CAL/Crop Over partnership launch tonight

CAL spokesperson Machel Montano will perform at the CAL/Crop Over partnership launch tonight

Caribbean Airlines will formally announce its partnership with Barbados Crop Over Festival tonight at Festive Fridays. 

CAL is the official airline for the 2019 Barbados Crop Over Festival.

The regional airline will also launch its Caribbean Identity campaign which embraces and celebrates the best of the Caribbean.

“We are thrilled to be the Official Airline for Crop Over, one of the region’s most celebrated festivals. The Caribbean Identity campaign is resonating across the Caribbean and we are happy to officially launch it here in Barbados. Beyond the Crop Over Festival, Caribbean Airlines sees the NCF and BTMI as valued partners and we are confident that this alliance will open more gateways to Barbados," said CAL Chief Executive Officer Garvin Medera.

"This new partnership with Caribbean Airlines Limited provides the NCF with a wonderful opportunity to allow visitors to come and experience all of the spectacle that is our Crop Over Festival," said Chief Executive Officer of the National Cultural Foundation, Carol Roberts-Reifer.

In acknowledging the partnership, William “Billy Griffith”, CEO of the BTMI said throughout the Caribbean, the BTMI has ramped up its marketing efforts with the signature No Crew Left Behind Campaign, which has truly been a success in increasing the appetite for Crop Over, and destination Barbados in general.

"So over the past two years, we’ve laid the foundation, and the Caribbean Identity programme will further cement the inroads we’ve made. Beyond the Caribbean Identity programme, we acknowledge the strengthening of the NCF- BTMI- CAL partnership as Caribbean Airlines was recently named the official airline of Crop Over, which will undoubtedly open more gateways to Barbados much to the delight of carnival and festival lovers across the region and North America," he said. 

The launch will feature Caribbean Airlines, Caribbean Identity brand ambassador, Machel Montano, Peter Ram, Lil Rick, Marvay and others.

The launch will take place at the Bridgetown Market, Pelican Place. 

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