Friday 10 July, 2020

DOT launches wellness campaign, amidst record-breaking tourism numbers

Cayman Islands’ summer tourism season has culminated with an increase of 9.99% over 2018, making it the best August on record, with 37,356 people staying overnight in Cayman.

In order to maintain this momentum, the Department of Tourism has launched its annual “Fall Only in Cayman” promotion, focusing on wellness products available beyond the sand and sea in the Cayman Islands. Travellers are encouraged to “find their peace in paradise” through world-class organic and healthy dining options, customizable fitness classes, spa treatments and more.

Local hotels will be participating in the promotion, including The Ritz-Carlton, Grand Cayman which will also be hosting 'Cayman Rejuvenate', a first-of-its-kind mind and body lifestyle festival in early November. 

With a recent study by Mordor Intelligence, valuing the Global Wellness Tourism Market at US$650 billion in 2017 with projected growth to US$995.4 billion by 2024 with a CAGR of 7.5% (Value Market Research), the Cayman Islands is in an ideal position to capture the wellness tourism market.

According to Mordor Intelligence: “Wellness tourism is growing at a rapid pace that rivals the growth rate of the entire travel and tourism industry of the world.”

A 2018 report from the Wellness Tourism Institute revealed that the Latin America and Caribbean region accounts for just under 10% of global wellness spending, which is considered to be more “high yield” tourism, based on spending patterns of wellness guests. The report states: “There is strong momentum to develop wellness tourism in Latin America and the Caribbean based on the region’s diverse natural and cultural assets, alongside the motivations of key visitor segments: rest and relaxation; experiencing nature, biodiversity, adventure, active vacations, and ecotourism; and beauty and medical tourism.”

Cayman Islands’ record-breaking overnight tourism numbers are already at an increase of 10.68% over 2018 and already exceed all aggregate annual numbers between 2000 and 2013. Total overnight guests for the year currently stand at 369,650.

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