Friday 18 August, 2017

Loop launches new website and app

The new and improved Loop News website and mobile app

The new and improved Loop News website and mobile app

Loop News, the Caribbean’s number one news app, today launched a dynamic new website and app (Android and IOS) with a sleek design which offers an enhanced user experience with more video, photos and social features.

The new offering will see news updated quicker and more often ensuring users get the breaking news they expect from Loop – but even faster than before.

The new app and website features include:

  • Quicker page, image and video load times
  • Improved search feature for easier content discovery
  • Quicker news updates with improved notifications feature and trending stories on homepage
  • New photo and video galleries bringing news to life
  • Interactive news with in-app commenting, sharing and voting
  • More content with exciting new categories like Food, Travel and Viral news
  • Reduced clutter to provide a more streamlined user experience making it easier for users to consume and share the latest news.

Trend Media Chief Executive Officer, Aileen Corrigan, said: “The new app and website is in response to feedback from users on how to improve their experience and make the consumption of news on the go more convenient. A new video player will improve the video viewing experience while the new in-app experience includes an improved search feature, new video player, in-app commenting, voting and social sharing.”

Loop’s core commitment to its readers remains the consistent delivery of relevant, accurate local content and breaking news. This new offering will provide a more dynamic and visual news experience for our users across the Caribbean.

The new design offers new digital ad formats for advertisers and brands.  Ads will now be displayed in a richer visual format and advertisers will have a wider variety of ad formats to choose from to maximise their ad visibility and reach.

Corrigan added; “We are pleased to announce the second major upgrade of the Loop News platform since our launch in 2014. This marks a huge leap forward for both digital publishing and advertising in the Caribbean and we are very proud of the result of relentlessly improving our products and services over the past three years. We are fully committed to investing in and improving Loop News to make it the best-in-class experience for both our readers and advertisers and would like to thank all of our users for their continued support and feedback.”

Current app users can access Loop 3.0 by updating the app in the Google Play Store and iTunes App Store, while new users will receive the newest version automatically when they download the app. The Loop News app has over one million downloads across Android, iOS, and Windows devices, providing news from 10 countries: Aruba, Barbados, Bonaire, Cayman, Curacao, Haiti, Jamaica, St. Lucia, Suriname and Trinidad and Tobago.