New development for Cayman Tourism amid record numbers
Following a competitive procurement process, the Cayman Islands Department of Tourism (CIDOT) has selected Kelly Scott Madison (KSM) as its new US agency of record for media planning and placement.
The appointment will be effective immediately, starting October 2019.
Based in Chicago, KSM is a media and marketing agency has worked with numerous travel, tourism, and destination-based organisations. As the destination’s main source market for visitation, continued growth in arrivals and awareness in the US leisure and business travel markets remains a key strategic priority for the CIDOT.
“The Cayman Islands Department of Tourism is tasked by the government to distinguish our beautiful island nation as the best choice for a world-class Caribbean getaway, while engaging potential travellers and ultimately deploying a successful marketing plan to convert this awareness into confirmed bookings,” Rosa Harris, Director of Tourism said.
“By working with innovative agency partners, we are able to be bold in our communications and marketing strategies as we move the Cayman Islands tourism business towards new initiatives that will achieve positive results and sustained growth. With KSM at the helm of our marketing and media planning, we are confident in our latest approach."
This development emerges among a number of positive developments in Cayman Islands tourism, including record-breaking tourism numbers and the announcement of a new wellness campaign.