Cheek to Cheek: Cashina Graham, BeatByCash
Model Toni Gavotey is Cashina Graham's 'ice queen' for this edition of Cheek to Cheek. (Photos: Shawn Barnes)
Loop Lifestyle goes Cheek to Cheek with Cashina Graham, founder and creative hands behind the Beat by Cash make-up brand.
The up-and-coming make-up artiste (MUA), is determined to establish her name in the local and international beauty industries.
Her love for the arts began in flight. Graham was fascinated as a child seeing flight attendants in their ‘flawless, vibrant and beautiful’ make-up.
loopcayman Cheek to Cheek: Cashina Graham
Seeing flight attendants in red lipsticks made her days in the skies much more comforting.
Creating her make-up artistry business, Beat by Cash was no joke, and simply the starting point for Graham’s creativity. She’s since developed a knack for lash extensions.
Graham shares more…
She’s inspired to create…
I was inspired by the song Ice Queen by Vybz Kartel featuring Toian.
While listening to the track, Graham pondered on the question ‘What comes to mind when you think of Jamaican Avant-Garde?’
‘I thought thinking about what avant-garde look I would be creating,’ and, as she puts it, the idea of ‘love came to mind’.
The look of a glitter ice queen stuck with her and after running the idea by a close friend, the missing parts of the look started coming together.
‘The glitter on her lips would give you a frozen effect,’ she mentioned.
How Jamaican avant-garde came into question…
My idea of Jamaican avant-garde is creating images using my imagination and bringing them to reality.
Graham joins the school of thought that the Jamaican culture is brimming with creativity, and so much so, ‘creating every day is like [telling] a story’.
Her top four tools of the trade are:
Blending brushes and beauty blenders
Two make-up artists that Graham swears by are…
Graham’s go-to eyeshadow shade…
I love a neutral eyeshadow look… nice, smooth, and clean.
And the five products Graham swears by…
Maybelline Superstay Full Coverage Foundation and Maybelline Fit Me Matte + Poreless
Juvia’s Place Eyeshadow palettes
Inglot Cosmetics AMC Eyeliner Gel
Milani lip glosses
P.Louise Eyeshadow Base
Let’s talk make-up pet peeves. One thing Graham detests while doing make-up…
My biggest pet peeve is when the mascara touches the upper eyelid and messes up the eyeshadow. It upset me!
Who/what inspires your art?
Flight Attendants. I remember being ‘blown away’ when I saw how flawless, vibrant and beautiful they were with their make-up on, not to mention if they had on red lipstick. I was totally inspired!
I was also inspired by make-up artist Lyric Rochester. Everything I knew then about make-up was learnt by watching her create looks on YouTube.
She’s even taught me how to achieve near-perfect brows.
Graham on her legacy…
‘It was time for me to be the boss of my brand. It was certainly a moment of, ‘okay, now what?’ Then I started working towards my passion for make-up.’
Graham delved into the industry head-first doing make-up and lash extensions at the same time and learning to improve on each as she, and y default, the business, grew.
‘My aim is to open my own beauty salon studio, creating a place of pampering and comfort for my clients to feel refreshed, and, of course getting glammed by Beat by Cash for special occasions.
Cheek-to-Cheek Avant-Garde Make-up series is a celebration of Jamaican art through various forms of beauty. The series was conceptualised and produced by Kadeem Rodgers and Shawn Barnes. The purpose of the series is to showcase six up-and-coming Jamaican make-up artistes, who have presented their interpretations of avant-garde artistry each week. These alluring images were intended to provoke thought and spark conversations on the myriad interpretations of Jamaican beauty. What comes to mind when you think of Jamaican Avant-Garde?