Sunday 20 September, 2020

Red Stripe Flavours launches ad competition for local creatives

Red Stripe is celebrating Jamaican creativity with the Red Stripe Creators Challenge. (Photo: Contributed)

Red Stripe is celebrating Jamaican creativity with the Red Stripe Creators Challenge. (Photo: Contributed)

Local creatives are getting a chance to produce their own advertisement for the Red Stripe line of flavoured beer.

Red Stripe calls it the Flavours Creators Challenge!

The contest was inspired by Jamaican creators who uploaded Red Stripe Flavours ads and shared them on their Instagram accounts as a way of showcasing their work.

It’s a common tactic used by designers around the world as a way to build their portfolios and be noticed by leading brands.

Red Stripe Flavours and Malta’s acting brand manager Melissa-Kim Dunkley is enthusiastic about the competition and the creative energy.

‘The kind of creativity we saw definitely caught our attention. And, as a local brand, we want to support local talent.’

‘We want to give creators the chance to showcase their talent while we celebrate their creativity.’

‘We invite them to bring their A-game, and have fun developing a cool piece of work for global recognition and great prizes.'

Contestants will be tasked with creating a Flavours ad using their preferred style or format. They must upload it to their own Instagram pages with the hashtag #RedStripeCreatorsChallenge and tag Red Stripe.

In addition to uploading the submissions to IG, contestants must email their work and contact information to, the deadline is August 26.

Entries will be judged by a panel of experts including Rogen ‘Ruption’ Walker from RD Studios; Arnold ‘JJ’ Foote, CEO of advertising agency AdMark; Kingston Creatives Executive Director Andrea Dempster-Chung; and Red Stripe’s Head of Marketing Nomonde Donsa.

Entries will be shortlisted and posted on Red Stripe’s Instagram page where the public can vote for their favourite ad between August 30 and September 3.

The post with the most likes will win the Creators Challenge and the winner announced on September 4.

The winning creative will then be contracted to work on a project in 2021 with Red Stripe Flavors and an international agency as well as receiving a JM$200k cash prize.

Second and third place winners will receive JM$100k and JM$80k, respectively, and the remaining top 10 contestants will receive Red Stripe Flavours product and merch.

‘As a global brand we feel it’s important to play a role in the growth of the local creative industry, and giving creatives a chance to work on a brand project is just one way to do this.

‘It feels great to create another platform to highlight local talent. Jamaicans are among the most creative on the planet and our artistry never ceases to amaze.’

‘We are definitely looking forward to seeing what our creatives will come up with for this competition,’ Dunkley said in a release.

The beer company added Red Stripe Melon to the line of flavoured beers that includes Red Stripe Sorrel and Red Stripe Lemon Paradise.

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