Wednesday 21 October, 2020

Rosita Ritch tells Loop Cayman what success and education mean to her

Rosita Ritch; Image source: CIMPA

Rosita Ritch; Image source: CIMPA

Earlier this month, Loop Cayman reported that 20-year-old Rosita Ritch had been selected as The Cayman Islands Marketing Professionals Association (CIMPA) $5000 scholarship recipient for 2020.

“Rosita’s drive to succeed, academic performance and demonstrated commitment to marketing made her application stand out,” said CIMPA Chair Julian Foster.

Having recently completed her Associate’s degree at the University College of the Cayman Islands, the John Gray High School honours graduate who was born and raised in George Town is pursuing a Bachelor’s degree in Business Management (Marketing) in the UK and eventually hopes to achieve a Master’s in Business Communication and Marketing.

Loop Cayman managed to catch up with this impressive young woman with the goal of retrieving some wisdom that we could pass on to young people who have similar ambitions.

Here's what she said.

Loop Cayman: What do you like to do in your free time?

Rosita: Volunteering with various charities and organisations, sewing, yoga, baking and recreational athletics.

Loop Cayman: What are you looking forward to about moving away from home?

Rosita: I am definitely looking forward to being in a new environment that is very different from Cayman. Although I enjoy living in Cayman, I believe that moving away from home will improve my personal development by getting me out of my comfort zone.

Loop Cayman: What does your education mean to you?

Rosita: My education is very important to me because it’s greatly significant to my professional and personal development. I have gained a lot of knowledge and experience while studying and during work experience.

Loop Cayman: What are you going to study and why?

Rosita: I am going to be studying Business Management (Marketing) at the University of Surrey. The world of marketing is very diverse and there is a lot that I will be able to do with a degree in Business Management (Marketing). I have studied Business Administration for six years now, and I am very interested in the concepts of business management and marketing because they describe how a business relates to the way the world works, how it functions, and strategies for surviving in an industry. Without a successful marketing strategy, you may have no brand awareness or way to convey the value of your products to consumers. This can then affect other areas, such as operations management, which involves harnessing the entire business potential through its resources, for example, the staff.

Loop Cayman: If there was any advice that you want to give to young people like you what would it be?

Rosita: Focus on YOUR goals and do not compare yourself to your peers. Everyone is on a different path and likely has a different struggle. Tunnel vision on your own goals is necessary to achieving them.

Loop Cayman: What does success mean to you?

Rosita: The definition of success is different for everyone. Personally, I don’t think having money or fame equates to being successful. To me, once you don’t give up after failure, you find something that makes you happy, you feel secure - financially and emotionally - and you have achieved all of the tiers of Maslow's Hierarchy of Needs, then you are successful. As Winston Churchill once said, "Success is walking from failure to failure with no loss of enthusiasm".

Well said.

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